The stainless steel furniture from Tafinox reaches Haiti, Cuba, and Saudi Arabia.

The Tafalla-based cooperative is undergoing a generational transition, aiming to increase its revenue by 25% in 2023 after doubling it over the past ten years. A strategy in which indirect exports play a key role, already accounting for “between 40% and 50%” of total revenue.

Tafinox, a cooperative in Tafalla specializing in custom stainless steel furniture manufacturing, has made internationalization one of its main strengths. From the beginning, it has focused on promoting indirect exports, which have grown by 20% in the last year, now representing “between 40% and 50%” of its total revenue. Today, the company sells its products in various countries, including uncommon destinations for Navarre-based companies such as Haiti and Saudi Arabia, along with previous markets like Cuba.

Its Management Director, Diego González, aims to increase revenue by 25%, a goal that seems feasible given the growth in its client portfolio. “They appreciate the quality of our work,” González affirms.

Read the full article on Navarra Capital